8 More Advertisers Drop Rush Limbaugh

by Jack Mirkinson, HuffPost

March 6, 2012

The steady stream of advertisers fleeing Rush Limbaugh’s radio show continued on Monday and Tuesday, as at least eight more sponsors announced they would no longer run commercials on the program in the wake of Limbaugh’s offensive comments about Sandra Fluke.

Even though Limbaugh has apologized for calling Fluke a “slut” and a “prostitute” for her advocacy of insurance coverage of birth control, advertisers are still moving towards the exits.

On Monday night, makeup company Bare Escentuals told its Twitter followers that it was pulling its ads:

Bare Escentuals @BareEscentuals
Bare Escentuals

We’ve taken steps to ensure that our radio ads do not air on this program.

So did the Sensa Weight Loss company:

Sensa Team @SensaWeightLoss
Sensa Team

Rush Limbaugh’s comments are not in line with SENSA values so we are pulling our ads indefinitely which shud be down in the next couple days

And, earlier on Monday, vitamin site Vitacost made the same announcement:

Vitacost.com @Vitacost

Mr. Limbaugh’s unsettling comments are not in line with our values, and we’ve decided to remove our advertising from the program.

On Tuesday, Think Progress listed five additional companies who have vacated the show: AccuQuote, ServiceMagic, Polycom, Hadeed Carpet and Thompson Creek Windows.

The eight businesses join at least nine others (including AOL, parent company of The Huffington Post) in ending their association with Limbaugh’s show. Two radio stations have also dropped the program in the wake of Limbaugh’s comments about Fluke.

On Monday, Limbaugh addressed the advertisers leaving his show.

“They decided they don’t want you or your business anymore,” he said. “This program is always about you… I knew the political inclinations of these people. They didn’t care that they were profiting, and I didn’t either. No radio broadcast will succeed by putting business ahead of the needs of its loyal audience.”

UPDATE: On Tuesday afternoon, ThinkProgress listed nine other companies that have pulled out from Limbaugh’s show, or moved to make sure that their ads do not air during the program. Those companies are stamps.com, Deere & Co., Geico, St. Vincent’s Medical Center in Connecticut, Bethesda Sedation Dentistry, Cascades Dental, Allstate, Sears and men’s retailer Bonobos.



About Pat Donworth, D.Min.

I express myself as teacher, writer, and consciousness explorer. These driving interests have manifested in my work/service as a university and hospital chaplain; a book and magazine writer/editor, and teacher and workshop leader. I designed this blog to be a portal that points to and assists awakening souls to implement, and make practical, the changes that will usher in a new world based on unity, compassion, and collaboration.
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